First public release of the Hurdlr API, for the launch of Hurdlr’s first API customer-partner. This release made the Hurdlr API, privately consumed by hundreds of thousands of SMBs by way of the Hurdlr app (lanched in 2015), public for the first time.

Founded in 2012, API development started with the double-entry general ledger with full Audit Trail and then expanded into invoicing, income/expense tracking, financial statements, and income taxes. Learning the “Embedded” space did not yet exist, the Hurdlr app was built and ultimately released in 2015 to showcase the API’s features. The Hurdlr app ultimately grew to hundreds of thousands of small business owners, allowing the API to reach product maturity and cover the many edge cases faced by real users in production. In 2019, Hurdlr received its first organic API lead, realizing its initial API-first product vision.