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Many apps already leverage Mixpanel to be able to leverage large analytical data, for measuring conversion rates and testing new UX iterations. Tight lets you leverage your existing Mixpanel integration or add a new Mixpanel integration so that you can iterate your product more successfully.

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1. How it works

If you are using Tight’s embeddable user interface, you can easily leverage Tight’s Mixpanel integration to enhance the data showing in your Mixpanel instance. Actions that your users take inside Hurdlr’s embeddable user interface will be tracked using Mixpanel events. You can leverage those events to set up/view various funnels to analyze user activity and conversion rates, among other things.

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2. Getting started

First, be sure to have created your own Mixpanel project. In your Mixpanel project dashboard, click on the settings cog in the top right header -> Project Settings -> Implement Mixpanel -> JavaScript. You will see some sample JavaScript, from which you will want to copy the parameter sent into the Mixpanel.init(...) function. This is called the project token. Next, you will want to implement Tight’s embeddable user interface. Finally, when making the Hurdlr.init({...}) call described in the above link, you will want to amend the data parameters to include an object: 
mixpanel: {
  projectToken: "YOUR_MIXPANEL_PROJECT_TOKEN",
  userId: "MIXPANEL_USER_ID", // optional
  superProperties: {...} // optional
}
You’ll want to replace “YOUR_MIXPANEL_PROJECT_TOKEN” with the value of the project token attribute that you copied in the first step.

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3. Identifying users (optional)

If you are identifying your user with Mixpanel using something different than the userId that you use to register your users with the Tight API, then you will need to amend the mixpanel object passed into your call of Hurdlr.init({...}) to set the userId property to said identifier.

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4. Adding super properties (optional)

You can use the Tight SDK to set user properties beyond Mixpanel’s defaults, which will then be included in each subsequent event. Set the superProperties field in the mixpanel object to whatever properties you’d like to track. For example: 
mixpanel: {
  superProperties: {
    industry: "PHOTOGRAPHY",
    entityType: "S_CORP",
    platform: "mobile"
  }
}
These super properties will be sent with every event after being registered.

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5. Next steps

Whether you are building your own UX from scratch or have some existing functionality that you are looking to enhance, the Tight API team is here to help. Don’t hesitate to email us at api@tight.com, and we would be glad to help you understand how to analyze the events that are tracked via Tight’s Mixpanel integration. Leveraging Tight’s Customer Success team’s experience with over 700k+ app users, we will help you fast-forward through the product iteration process.